3 Things Customer Notice & How to Make The Sale!
Sales is not just transactional, it has different nuances that effect the way a customer purchases. The following highlights 3 languages customers notice while you make a sale. Understanding them and applying them to how you make the sale will ultimately be the decision factor.
Verbal Language
Verbal language refers to the words or spoken language used to convey messages. It involves
the use of vocabulary, grammar, syntax, and semantics to express thoughts, ideas, and information. Verbal language can be spoken or written and is the most common form of communication in human interactions.
Vocal Language
Vocal language encompasses the non-verbal aspects of spoken language, such as tone, pitch, volume, and intonation. It focuses on how words are spoken rather than the actual content of the words themselves. Vocal language adds emotion, emphasis, and context to verbal communication. For example, someone can use a calm and soothing tone to convey reassurance or raise their voice to express anger or urgency.
Body Language
Body language refers to the non-verbal signals and cues that are conveyed through facial expressions, gestures, posture, eye contact, and other physical movements. It plays a crucial role in communication by conveying emotions, attitudes, and intentions. Body language can either complement or contradict verbal and vocal language, providing additional context and meaning to the message being communicated.
With the above points in mind, this works for 787 Coffee to make the sale:
Brand Description
Clearly articulate what sets your coffee apart from competitors. Highlight the unique qualities, flavors, or sourcing methods that make it special. Example 787 Coffee flavor notes are dark chocolate, citrus and butter
Demonstrate Credibility
Share information about certifications, awards, or positive customer reviews and testimonials. This helps build trust and credibility in the quality and taste of your coffee. Example 787 Coffee is scored an 82 on the Specialty Coffee Association scale, coffees with a score of 80 and above are considered Specialty.
Craft a Compelling message
Create a narrative around your coffee that engages and captivates potential customers. Tell a story about the origin, craftsmanship, or unique flavor profiles. Consider using storytelling techniques to evoke emotions and connect with your audience. Example 787 Coffee comes from our own farm in Puerto Rico, every cup coffee purchased is supporting the farmers in Puerto Rico and you enjoy the freshest coffee you will ever have!
My summary
Being aware of what customers notice when you are selling to them is key to a successful sale. Verbal, Vocal and Body language all have a part in the way a customer purchases. Keeping that in mind, we have been consistent with how we approach sales at 787 Coffee. That consistency is key and will help YOU be successful as well.
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