Celebrating Wins and Building Leaders: Reflecting on 787 Coffee’s End-of-Year Summit 2024
Brandon Pena Brandon Pena

Celebrating Wins and Building Leaders: Reflecting on 787 Coffee’s End-of-Year Summit 2024

Energize Your Team with Internal Summits

The Feel the Energy 2024 Summit was more than an event—it was a testament to the power of celebrating wins, aligning teams, and planning for the future. Hosted by 787 Coffee and produced by Brandon Media, the 12-hour experiential gathering brought leaders and top performers together to reflect, recharge, and refocus. From crafting the agenda to managing every logistical detail, Brandon Media delivered an event that inspired growth and collaboration while staying true to the client’s vision.

Internal summits like this are vital for leaders looking to energize their teams and create lasting momentum. They’re not just about sharing updates—they’re about building connections, fostering innovation, and setting a clear path for success. Let’s turn your brand ON and inspire greatness together.

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You Don’t Have to Do This: The Power of Awareness, Simplicity, and Identity in Business
Brandon Pena Brandon Pena

You Don’t Have to Do This: The Power of Awareness, Simplicity, and Identity in Business

Ever feel like you’re spinning your wheels in business, chasing strategies that don’t stick? Stop. The answer isn’t in doing more—it’s in becoming more. Brandon Ivan Peña, a coffeepreneur, business coach, speaker, and the creative force behind 787 Coffee, knows this better than anyone. With his Simplify, Quantify, and Humanize approach, he’s built a global coffee empire and inspired entrepreneurs around the world to rethink what’s possible.

On soybrandon.com, we share the secrets to:

- Transforming obstacles into opportunities

- Building businesses that align with your identity

- Creating offers that pay for your dreams

Brandon’s methods have scaled 787 Coffee from a single farm in Puerto Rico to over 30 coffee shops, proving that with the right mindset, there’s no limit to what you can achieve. Whether you’re a small business owner, aspiring entrepreneur, or seasoned leader, his insights will simplify your path to success.

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Why You Should Listen to a Coffeepreneur: Lessons in Human Connection, Simplification, and Business Success
Brandon Pena Brandon Pena

Why You Should Listen to a Coffeepreneur: Lessons in Human Connection, Simplification, and Business Success

Why Hospitality is Your Secret Weapon in Business

In today’s service-driven economy, success isn’t just about what you sell—it’s about how you make people feel. Whether you’re serving coffee or running a Fortune 500 company, the principles of hospitality can transform your business. At 787 Coffee, we’ve learned to quantify what truly matters, simplify processes, and focus on building human connections that last.

From our farm in Puerto Rico to our coffee shops in New York and El Paso, every interaction is a chance to create an unforgettable experience. Want to know the secret? It’s not just about the product; it’s about the people. Relationships are your greatest competitive advantage. Let’s brew success together—one connection at a time.

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8 Things I Learned from Tony Robbins’ seminar “Unleash The Power Within”
Brandon Pena Brandon Pena

8 Things I Learned from Tony Robbins’ seminar “Unleash The Power Within”

Attending Tony Robbins' "Unleash the Power Within" was nothing short of transformational. Held at the Prudential Center in Newark, New Jersey, from November 14-17, this four-day seminar proved to be an extraordinary experience that went beyond my high expectations.

Being an entrepreneur and leader means continuously seeking growth opportunities—not just for yourself but also to inspire those around you. The event challenged me to profoundly rethink my mindset, leadership style, and vision for the future. Robbins' dynamic presence and powerful insights ignited a renewed sense of purpose within me, equipping me with the tools and strategies needed to elevate both personal and professional aspects of life.

In this article, I'll take you through the highlights of the seminar, share compelling lessons learned, and offer practical takeaways that can help you maximize your potential as a leader and visionary. Whether you're looking to boost your team's performance or redefine your goals, the insights from this event could be the key to unlocking new possibilities.

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The Power of Belief: Why People Follow Leaders, Not Managers
Brandon Pena Brandon Pena

The Power of Belief: Why People Follow Leaders, Not Managers

True leadership isn’t about titles or authority—it’s about belief. In this article, we explore the difference between leaders who inspire and those who merely manage, using Dr. Martin Luther King Jr. as a prime example. Learn why purpose-driven leadership is the key to rallying teams, building loyalty, and creating lasting impact, and discover how Brandon Ivan Peña champions this approach to empower businesses and communities.

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Brandon’s Infinity Leadership Methodology: Building Leaders Who Inspire Leaders
Brandon Pena Brandon Pena

Brandon’s Infinity Leadership Methodology: Building Leaders Who Inspire Leaders

Excerpt:

In his journey from coffee farmer to founder of over 30 coffee shops, Brandon has pioneered the Infinity Leadership Methodology, a unique system designed to create leaders who inspire other leaders. This article delves into how Brandon’s focus on quality mentorship and empowerment has enabled 787 Coffee’s remarkable growth while maintaining its core values. Through his “power of eight” model, each leader trained by Brandon impacts others, creating an expanding, sustainable network of empowered individuals ready to lead. Discover the top three lessons any leader can learn from this innovative approach to building resilient, scalable teams.

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The Power of a Clear Call-to-Action (CTA): Why Every Leader and Team Needs One
Brandon Pena Brandon Pena

The Power of a Clear Call-to-Action (CTA): Why Every Leader and Team Needs One

Unlock the secret behind every successful brand—an effective Call-to-Action (CTA). Imagine guiding your team, customers, and even personal interactions with a single, clear step forward. In this article, we explore how Fortune 500 companies use CTAs to boost engagement, sales, and trust—and how you can do the same in your small business or daily life. Discover how a well-placed CTA on a sign, in a pitch, or during a team meeting can make all the difference, driving results and strengthening connections. Ready to empower every interaction? Dive into the world of CTAs and see your impact soar!

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Brands Without Stories are Forgotten: How to Make Yours Shine
Brandon Pena Brandon Pena

Brands Without Stories are Forgotten: How to Make Yours Shine

### Excerpt from the Article: Brands Without Stories are Forgotten: How to Make Yours Shine

In the competitive world of business, a great product or service alone won’t make you unforgettable. You could be serving the best coffee in the world, but without a compelling story, your brand becomes just another name in a crowded market. A story is what transforms a brand from a commodity to an experience—it builds connections, creates loyalty, and leaves a lasting impact.

Storytelling is more than a marketing strategy; it’s the heartbeat of your brand. It answers why you do what you do, embraces your roots, and speaks to customers on an emotional level. When you lead with your story, you invite others to join in, turning customers into advocates and ambassadors.

Remember: Your story is what sets you apart, and it’s what makes customers feel like they are a part of something meaningful. So, as an entrepreneur and leader, make every interaction a chapter in your journey and every customer a part of your legacy. “Your story is your brand’s heartbeat—keep it strong, genuine, and unforgettable.

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Creating a WOW Factor: Why Every Small Business Owner, Leader, and Manager Should Pay Attention
Brandon Pena Brandon Pena

Creating a WOW Factor: Why Every Small Business Owner, Leader, and Manager Should Pay Attention

In today's crowded marketplace, creating a WOW factor isn't just a bonus—it's a game-changer. Small business owners, leaders, and managers who prioritize delivering exceptional, unexpected experiences see stronger customer loyalty, increased word-of-mouth referrals, and boosted sales. Companies like Zappos and Ritz-Carlton have built their success by going the extra mile, turning ordinary transactions into unforgettable moments. The numbers don’t lie: research shows that a 5% increase in customer retention can boost profits by up to 95%. The WOW factor isn't just about delighting your customers—it's about building a sustainable, thriving business.

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8 Things to Know About the Difference Between Service and Hospitality: Lessons from KFC and Chick-fil-A
Brandon Pena Brandon Pena

8 Things to Know About the Difference Between Service and Hospitality: Lessons from KFC and Chick-fil-A

To deliver true hospitality, it takes more than just good service; it requires a commitment to excellence through consistency. At 787 Coffee, we embrace what I call KNIFE—a framework to ensure every interaction leaves a lasting impression. KNIFE stands for Knowledge, No Resistance (Adaptability), Impactful, Friendly, and Elevating from the bunch. But achieving this consistently means building a strong foundation: consistent training, clear goals, transparent data sharing, and a values-driven culture. When our team is aligned with these principles, hospitality becomes second nature, and every human who walks through our doors feels the difference. Want to know more about how we bring KNIFE to life and create an unforgettable experience? Dive into the blog to learn how we take service and hospitality to a whole new level!

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