How Can You Can Include A WOW Factor In Your Business?
Every business is unique, with its own atmosphere, its unique product,, and of course, an amazing customer experience. But in business, it’s important to stand out, to create customer loyalty and to become the customer's first option. But how can YOU get there? With a WOW factor that makes your customers want to come back again. In this BrandON blog, we will talk about what are the WOW factors and how you can include it into your business to create customer loyalty. Let's do this!
Go beyond expectations
When customers visit your business, they are always expecting something amazing, such as a unique experience or a great product. But surprising them with something extra is what really makes them say wow! For example, at 787 Coffee, customers expect amazing coffee and customer service. However, at 787 Coffee, we love to give an extra to our humans by offering water to our customers, especially when they have been working for a long time. This unexpected gesture makes them happy and surprised. We do this as a way to say "thank you for supporting us!" As a business owner, you can include something extra to show your appreciation. For example, if a customer did not have a good time, you can offer them a solution, if it's their birthday, give them a nice gesture that makes them feel special to your business. its about making humans feel at home in your business
Make special experiences
Everything starts with the amazing experience the customer has in your business. Customer service and the way the customer is treated is the way you will be remembered by their experience at your business. For example, when you visit a restaurant and the way the waitress comes and takes your order or offers solutions to problems, it impacts humans. For example, when they offer solutions to our problems! Always focus on the small details like customer service, packaging, all are part of a WOW experience! Make each visit to your business special with just small actions!
Be Unique
Nothing makes your business stand out more than when it's a unique way of doing things either from a new and unique recipe you invented that went viral and now every human wants to try or it can be the way you present your product or your packaging! At 787 Coffee we're happy to have made the pouches that represent us, as a unique and fun way to drink coffee and of course, nothing stands out more than an amazing latte art! This is why our baristas practice daily to give caffeinated humans their coffee with a small impact and make their mornings fun. Make your product special so your customers can say WOW to such an amazing experience!
WOW Factor In Your Business
Listen to your customers
Nothing makes humans say WOW more than being listened to! For example, have you ever visited your favorite coffee shop or restaurant as a regular and noticed how they remembered your order? It's AMAZING! because YOU feel noticed. Well, the same goes for your business. Customers love to be listened to, there is nothing more frustrating than being ignored. If many customers have an issue with a certain service and you, as a business owner, notice this constant issue, provide a quick solution to the problem. Responding fast to customers will let them know that you acknowledge them, and coming up with a solution will let them know that YOU CARE. This will make your customers say "WOW!" because they are being notified and their issue is being resolved fast!
Why does the WOW Factor Matter?
As a business owner you are looking for customer loyalty and to make your business the top choice of every human. The "wow" factors you create are very important and help your business to succeed. When customers feel noticed and welcomed, they come back to your business, share their experiences with others, and become loyal customers. The "wow" factors can make a big impact on customers. It's a lonely world out there, and every person is looking for a place to belong. Making these small impacts can change someone's day and make them feel like they belong!
To summarize...
As an entrepreneur, you want to make your business the number one choice of humans. Including wow factors and making small impacts will create customer loyalty. Creating loyalty comes with adding a WOW factor that makes your business stand out! It’a hard world out there, humans are looking for unique experiences, to feel noticed, appreciated, and nothing is better than surprising them with an amazing WOW factor that makes them feel welcomed. Going beyond their expectations, listening to them, or just being unique will impact them! Remember, it’s the little WOW moments that make an impact on humans!
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