You Don’t Have to Do This: The Power of Awareness, Simplicity, and Identity in Business
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As entrepreneurs, as leaders, managers, parents, we often find ourselves caught with a huge to do list, challenges, and ideas. But what if I told you that success comes from doing less—not more? It starts with a shift in mindset: You don’t have to do this. You get to do this.
This isn’t just about delegation or outsourcing. It’s about realizing that when you remove the pressure, the clutter, and the overcomplication, everything becomes simpler. Let’s break this down using myON’s principles: Human, Simplify, Quantify—and, of course, examples from Fortune 500 companies and 787 Coffee.
Human: Be Before You Do
Success begins with identity. Too often, we chase tactics or strategies, thinking the right tool or method will unlock results. But the truth is, doing stems from being. You must first decide WHO you are before determining WHAT you will do.
Think about it: Amazon didn’t start as “everything for everyone.” Jeff Bezos built the company on a clear identity—selling books online. That identity has since evolved, but the focus on customer obsession hasn’t. It’s the same at 787 Coffee: our identity is rooted in serving humans, from the soil to the cup. Our question is always: HOW does this IMPACT the EXPERIENCE for the HUMANS drinking our COFFEE?
When you understand who you are, you stop chasing every shiny object. You move with purpose and clarity, and the results follow.
Simplify: Break It Down
The biggest myth in business? That complex problems require complex solutions. The best businesses in the world succeed because they simplify.
Take Nike, for example. Their slogan isn’t a 20-step manifesto; it’s three words: Just Do It. Behind those words is a simple but powerful message that resonates with humans everywhere.
787 Coffee thrives on the same principle. For every coffee drink, every retail bag, and every store we open, the goal is simple: create moments of joy, ignite ENERGY. Whether it’s a specialty latte or a morning V60 pour-over, everything is built to deliver that feeling.
When you simplify, you create space to focus on what truly matters. And when you focus, results happen.
Quantify: Measure the Right Things
You can’t improve what you don’t measure. But let’s get clear—success isn’t just about numbers. It’s about measuring the right numbers.
Fortune 500 companies excel because they quantify what aligns with their goals. Apple, for instance, tracks customer satisfaction obsessively, knowing it directly correlates to sales.
At 787 Coffee, we measure everything that impacts the human experience: the quality of our beans, the time it takes to serve a customer, and even the conversations happening at our community tables. These insights help us refine the experience, ensuring every cup of coffee sparks a connection.
Quantifying doesn’t make your business robotic. It makes it intentional.
We Quantify traffic - to see growth within a community. We Quantify Average sales - to see consistency in the offering/education of our food /pastry items. We Quantify Reviews - to measure our caffeinated customer satisfaction.
Obstacles Are Smaller Than You Think
Here’s a truth bomb: no obstacle is bigger than you. It only feels that way because you believe it is. Success is not about avoiding challenges; it’s about reframing them.
My mother always says: It’s not what happens to you, it’s how YOU react to what happens to YOU.
Consider this: You’re not stuck because of the problem; you’re stuck because of how you view it. Elon Musk didn’t let the impossibility of creating reusable rockets stop him. He quantified the problem, simplified the process, and built SpaceX.
At 787 Coffee, we’ve faced countless challenges—hurricanes in Puerto Rico, expanding into competitive markets like NYC, and even farming during global crises. But instead of seeing obstacles, we see opportunities. We quantify what needs fixing, simplify the process, and rely on our identity to guide us forward.
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Stop Doing, Start Being
The game changes when you stop asking, “What do I need to do?” and start asking, “Who do I need to become?” The difference is monumental. Doing without being is exhausting. Being fuels your doing with purpose and clarity.
This shift also removes the need to prove anything. You don’t have to convince anyone. You’re not chasing validation. Instead, you’re creating value from a place of abundance.
At 787 Coffee, we don’t compete with other coffee shops. We focus on becoming the best version of ourselves: a brand rooted in our 3 C’s : creativity, connection & coffee.
Our mantras are aligned with the root of our brand. Ignited by sustainability, passion, and human connection. The rest falls into place.
To Summarize…
Simplify, Quantify, Humanize
When you realize that you don’t have to do this, you free yourself to focus on what matters. You stop working harder on things that don’t move the needle and start working smarter on the things that do.
Simplicity brings clarity.
Quantifying brings progress.
And being human brings connection.
Whether you’re running a coffee farm, launching a product, or building a Fortune 500 company, the formula is the same. Simplify. Quantify. Humanize. Everything else? It’s just noise.
Let’s create something unforgettable—one connection, one coffee cup, one human at a time.
YOU Got This!
