Why Is Instagram Important For Small Businesses
Starting a business is not easy, especially when you are trying to build a community and get more humans to know about your business. The good part is that today's modern world, with its social media, especially Instagram, it lets every small business owner to share with pictures and videos, their story and have the opportunity to connect with humans from different parts of the world, making their business known! It's an entrepreneur's best friend, but it needs consistency and dedication. In this BrandON blog we'll talk about why it's so important to use instagram in your small business!
Easy to tell your Story
Social media has become the best way to connect with other humans, and this is no exception for small businesses! As a small business owner, you want humans to know about your business, its story, its purpose, and what it stands for but you might not have a large budget for more professional advertising, Instagram is your best friend! Instagram will let you share videos, stories, and pictures where you can tell your story and create a small community! You can show your products, services, and your team in a way that feels personal, unique and connected with other human values. Make it PERSONAL!!
Create a community
The magic of social media! You can connect with humans from all over the world. Instagram is the perfect tool for every small business owner who wants to grow their audience and earn the trust of many different humans. Instagram lets your business connect with your followers with comments, messages, and even polls on stories, making them feel part of something, which leads to loyalty because they feel connected with the brand and even taken into consideration. Your community becomes stronger, and you’ll have many more humans sharing your posts with their favorite humans!
Reach more audience
The magic of Instagram is that not only can you connect with different humans from all over the world, but you can also target a specific audience! Instagram, with its location tags, hashtags, and ads, lets you reach humans that are interested in your specific business and product! Isn't that amazing? The best part is that it's so easy to do, you just have to be really specific! For example, at 787 Coffee, we love to connect with caffeinated humans who LOVE COFFEE as much as we do, Puerto Rican humans, and creative humans. So, on each post, we mention them and use relevant hashtags!
Instagram For Small Businesses
Grow your Sales
Sales are one of the most important things in your business! You want to see your business grow and be successful, and Instagram is a helpful tool for that! The posts make it easy for your customers to buy. Instagram lets you tag products in posts, allowing humans to shop in the app! Nowadays, humans are always in a rush, they don't have time to spend hours looking for a product. Instagram makes it fast and easy to buy a product, who doesn't love efficiency? For example, if you are selling stylish t-shirts, you can make a post with a human wearing a specific t-shirt and tag the product so that those who liked the shirt can buy it quickly. Not only does it work for them, but it also works for you in and your sales, it’s an easy way to advertise! Instagram will also let you know which products are having the most success, so it also helps you understand your customers more, knowing what they love and what they don't! Isn’t that amazing?
Amazing Collaborations
Remember, collaboration is very important in every business, especially for small businesses as it helps them grow! There's nothing better than two small businesses helping each other grow. Instagram is the perfect place to collaborate with others; it makes it easy to connect with businesses that share your values and help each other with sales. Instagram is also filled with influencers who can help your business grow by promoting your products and sharing your story with humans from different parts of the world! Remember, you don't grow alone, you grow with the help of others who also want to grow!
To summarize...
Don't be afraid to start a new business. You might not have a lot of budget, but nowadays there are plenty of helpful tools that can help your business grow, such as social media. Specifically, Instagram is one of the platforms that humans all over the world use and love. It's the perfect way to connect and share your story with different humans. Everybody has a story, and so does your business so SHARE it with the world! There's nothing better than buying a product from a business with a unique and amazing purpose. Now you know the best tool as an entrepreneur to grow your business!!
Get creative, have fun, and make shit happen!
You've got this!